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Profiting By Design by Marlene Richey
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Marketing 101 & You!
Instructor: Ms. Marlene Richey
Level: All Skill Levels
Requirements: None
Program: Spring
Status: Open
Length: 1 Days
Tuition: $ 125
Only $ 118.75 for registration before 16 March 2010
Materials: $ 0
Date: April 16, 2010 - April 16, 2010
Time: 10:00 AM - 5:00 PM
Location: Metalwerx
There is so much to learn and master in marketing a craft/art product. Marketing 101 will help you describe your product, identify your potential client, and figure out how to get your product in front of this illusive client.
You will learn to take the steps necessary to create a marketing plan that will target your individual market in the most cost-effective ways possible, in easy to follow steps.
There are a lot of handouts and hands-on exercises. So come prepared to learn and have a good time. Discover press releases, press kits, mailing lists, artist statements, just to name a few topics and all sorts of things you never knew you didn't know.
Marlene is author of the award-winning book about running a small jewelry design/craft business - "Profiting by Design" through the MJSA Press. If you'd like to read more about Marlene, please visit her website www.marlenerichey.com.
Materials & Tools
Students Should Bring:
Pen, paper, bring all marketing materials that you have produced to date, samples or pictures of your work.
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 | March 20, 2010
| | | Starting A Craft Business | | | In order to make a living doing what you love, you have to develop not only the skills to create art but also get your work into the marketplace. This class will help you understand the steps necessary run a successful craft business. |  | Read more... | | | | | March 26, 2010
| | | Mold Making and Casting | | | This course is designed to demystify the lost wax casting process. You will gain a clear understanding of what will work well and be cost effective in a production environment. | | Read more... | | | | | April 09, 2010
| | | Bead Making with Precious Metal Clay | | | Create a series of appliqued, hollow, enameled, and colored beads in PMC. Projects introduced will be based on, but not replicates of, projects in Linda Kaye-Moses new book, "Pure Silver Metal Clay Beads" | | Read more... | | | | | April 23, 2010
| | | Stone Sale - Gustave Hebert of Trinity Imports, LLC | | | Come to Metalwerx on Wednesday and Friday, April 23, 2010 between 11 AM and 4pm for a special private sale of precious and semi-precious gemstones by Gustave Hebert of Trinity Imports, LLC. (and a regular at Metalwerx Vendor Day!) | | Read more... | | | | | August 23, 2010
| | | Art Jewelry Week for Teens | | | Spend the week experimenting with making jewelry. Through soldering, cold connections and basic metal fabrication (incl. bending, filing, piercing, & drilling), learn how to make one-of-a-kind jewelry! | | Read more... | | | |
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