|
|
Profiting By Design by Marlene Richey
|
Marketing 101 & You!
Instructor: Ms. Marlene Richey
Level: All Skill Levels
Requirements: None
Program: Spring
Status: Open
Length: 1 Days
Tuition: $ 125
Materials: $ 0
Date: April 16, 2010 - April 16, 2010
Time: 10:00 AM - 5:00 PM
Location: Metalwerx
There is so much to learn and master in marketing a craft/art product. Marketing 101 will help you describe your product, identify your potential client, and figure out how to get your product in front of this illusive client.
You will learn to take the steps necessary to create a marketing plan that will target your individual market in the most cost-effective ways possible, in easy to follow steps.
There are a lot of handouts and hands-on exercises. So come prepared to learn and have a good time. Discover press releases, press kits, mailing lists, artist statements, just to name a few topics and all sorts of things you never knew you didn't know.
Marlene is author of the award-winning book about running a small jewelry design/craft business - "Profiting by Design" through the MJSA Press. If you'd like to read more about Marlene, please visit her website www.marlenerichey.com.
Materials & Tools
Students Should Bring:
Pen, paper, bring all marketing materials that you have produced to date, samples or pictures of your work.
|
|
| This Week on Our Blog |
| Meet the Masters: Charles Lewton-Braint |
|
Charles Lewton-Brain has earned many titles and wears many hats: inventor of foldforming, master goldsmith, educator, author, photographer, community activist (i.e., Ganoksin), and more. In addition, he is the long-time head of the Jewellery/Metals Program at the Alberta College of Art and Design in Calgary, Canada. But ask him what he most likes to do... Read more>>
Subscribe to our blog
|
 | September 11, 2010
| | | Make Your Own Textures for Metal Clay | | | Learn different methods of making your own texture plates for use with metal clay including photo-polymer plates, polymer clay tear-away sheets, carved polymer clay, 2-part silicone molding materials, and more! |  | Read more... | | | | | September 18, 2010
| | | Dichroic Glass & Silver Metal Clay | | | Learn how to set dichroic glass in silver metal clay and fire it safely so it doesn't crack! | | Read more... | | | | | September 23, 2010
| | | Casting and Wax Working | | | Casting and wax working techniques can save you time and add new dimension to your creations. Making wax models allows you create complex curves, surfaces, and textures that would be difficult and time consuming to execute in sheet metal. | | Read more... | | | | | September 24, 2010
| | | Fusing, Soldering, and Keum Boo with Argentium Silver | | | Created for people who want to become comfortable working with Argentium Sterling Silver sheet and wire, this workshop will teach a variety of techniques including annealing, soldering, fusing, and hardening. | | Read more... | | | | | September 29, 2010
| | | Chain Making | | | We will discuss traditional linked chains as well as loop-in-loop and crocheted chains, with a focus on repetitive soldering, fusing, and techniques specific to handling and working with wire. | | Read more... | | | | | October 02, 2010
| | | Beyond the Basic Bezel | | | Ever want to go beyond the basic bezel and expand your repertoire of stone-setting skills? Join us to learn about tube bezels, channel settings, open back bezels, and tips and tricks to make your settings more unique and interesting. | | Read more... | | | | | October 23, 2010
| | | Thrive! not just Survive as an Artist | | | Thrive! not just survive as an Artist with Bruce Baker, nationally known craft marketing expert. This seminar covers Booth design and Merchandising for Art Shows and Galleries, Your Images and the Jury, and Sales Techniques to close more sales. | | Read more... | | | |
|
