|
|
Profiting By Design by Marlene Richey
|
Marketing 101 and You!
Instructor: Ms. Marlene Richey
Level: All Skill Levels
Requirements: None
Program: Spring
Status: Closed
Length: 1 Days
Tuition: $ 125
Materials: $ 0
Date: May 20, 2011 - May 20, 2011
Time: 10:00 AM - 5:00 PM
Location: Metalwerx
There is so much to learn and master in marketing a craft/art product. Marketing 101 will help you describe your product, identify your potential client, and figure out how to get your product in front of this illusive client.
You will learn to take the steps necessary to create a marketing plan that will target your individual market in the most cost-effective ways possible, in easy to follow steps.
There are a lot of handouts and hands-on exercises. So come prepared to learn and have a good time. Discover press releases, press kits, mailing lists, artist statements, just to name a few topics and all sorts of things you never knew you didn't know.
Marlene is author of the award-winning book about running a small jewelry design/craft business - "Profiting by Design" through the MJSA Press. If you'd like to read more about Marlene, please visit her website www.marlenerichey.com.
Materials & Tools
Students Should Bring:
Pen, paper, bring all marketing materials that you have produced to date, samples or pictures of your work.
|
|
| New! On Our Blog |
| Jewelry-making supplies & free lectures at Metalwerx vendor day |
Tools, Jewels and the people who use them are once again the focus of Metalwerx' 7th annual Vendor day!
Vendor Day is an opportunity to meet some of the best vendors in the business! Aspiring and professional metalworkers, beading enthusiasts, woodworkers, or the casual crafter can see product demonstrations and find top-quality supplies for immediate purchase with no shipping costs or delays.
Read more >>
Subscribe to our blog
|
|
Donate Online to Metalwerx
|
|
We rely on your generosity to help pay for everything you experience at Metalwerx.
|
Your tax-deductible donations make it possible to bring you new programs and instructors, upgrade our tools and equipment, sponsor special events, and keep you informed about community resources and the latest news.
Please show your support for all the things you love about Metalwerx: the skills you learn, the friends you make, and especially the inspiration you carry with you everywhere!
|
|
|
|
