Just as no two cobwebs are alike and no two snowflakes are alike, no two companies are alike. Even for those in the same line of work, there are unique qualities that set them apart. Kelly O'Brien of KOB Web Designs expertly pinpoints and markets those unique qualities, so that your company stands out from the crowd.

Kelly's own varied and interesting career spans the fields of high tech, real estate, retail, and construction. Her most recent corporate position was with the marketing department of a computer networking company, where she handled all aspects of managing and marketing their Web site. Since going out on her own in 2003, Kelly has helped many small businesses harness the power of the Web to market their products and services.

"I love what I'm doing now," Kelly says. "Web design pulls all of my abilities together. I get to use both left and right brain skills for the benefit of my clients. I find it rewarding to get to know their business and to help them determine what their unique Web site will need. I build the best Web site for them that I can, based on their particular way of doing business."

Kelly believes the most effective Web sites not only fit the business visually, but they also function and navigate in the same way the business does. For example, an engineering firm needs to look both creative and reliable, with easy-to-understand navigation and depth of information. A gemstone site, on the other hand, must capture the brilliance of the products while also providing an easy way to order. The experience online reflects the experience of doing business with the company. This tone is what Kelly strives to capture in a Web site.